Friday, December 3, 2010

make.believe

Sony's relatively new "make.believe" (pronounced make dot believe) campaign is surprisingly whimsical and "new-agey" for a technology giant. I love it!

make.believe symbolizes the spirit of our brand. It stands for the power of our creativity, our ability to turn ideas into reality and the belief that anything we can imagine, we can make real.
- Sony

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