"Imagine just in France, a country of 60 million people, if once a year everyone ate 300g of fish from non-endangered instead of endangered stocks," says oceanographer Philippe Vallette, co-President of the World Ocean Network. "You'd save 18,000 tons of endangered species."
More than fisherman, chefs and perhaps even politicians, "it's the average citizen who has the power to change things," says Vallette. "The consumer is the final link in the chain, and when the consumer changes his or her behavior, the whole chain has to follow — from the bottom up."
- Time
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